For the uninitiated, the company sells healthy ice cream. That’s the basis of the campaign. ( Log Out /  I love these commercials from Halo Top Creamery’s first national TV campaign. NEW YORK. Change ), You are commenting using your Twitter account. Their “Ice Cream For Adults” campaign was one of my favorites from 2019. In fact, we love it so much that we created a line of light ice creams with 280-380 calories per pint just so we could eat more of it. Tagged with 72andSunny New York, Halo Top, Halo Top Creamery, Ice Cream, Ice Cream For Adults, Nick Viall. Brand stays off kilter in first foray beyond digital. Halo Top is keeping kids away from its ice cream in its first national TV campaign declaring that the low-calorie, high-protein product is "ice cream for adults." Halo Top is low calorie ice cream. To advertise a sugar free ice cream it would be way smarter to say something like “your kid will cry 400 times per day, but with our ice cream you don’t have to feel bad about taking the lazy route to make them feel better, give them ice cream all the time”. We learned this in 2017 when the low-calorie ice cream brand rolled out a seriously twisted online commercial, "Eat the Ice Cream," where … Each Halo Top spot focuses on a particular adult pain … Halo Top Swiping Campaign: Ice Cream for Adults. 2019. March 5, 2019 "Â, Woolverton himself has been a driver behind the brand's offbeat approach to advertising. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Woolverton told Diva that Halo Top had enough commercials that explain why Halo Top is awesome—and that he wanted something that would grab people's attention. Ice cream brand Halo Top Creamery has launched its first integrated national television campaign in the US. Halo Top Creamery Launches First National Television Advertisements with "Ice Cream for Adults" Campaign (Photo: Business Wire) 1 of 2 LOS ANGELES--(BUSINESS WIRE)--Mar 5, 2019--Today, Halo Top Creamery, the maker of delicious ice cream with only 280-360 calories per pint, is announcing the launch of its first integrated national TV ad campaign … See Full Campaign . Change ), You are commenting using your Facebook account. In March of 2019, Halo Top released its very first national ad campaign entitled “Ice Cream for Adults.” In the series of four commercials, young children approach a Halo Top branded ice cream truck, insisting that they deserve ice cream for reasons such as completing an arts and crafts project or doing their … Filed under Uncategorized Prior to joining Clio in 2018, he was creative editor at Adweek. This piece is part of a campaign called 'Ice Cream for Adults' that consists of 2 elements. 2019. Into sports, pop culture, advertising, and trivia among other things. Its first TV ads ever, by 72andSunny New York, are built around a fun insight—that it's not kids but grownups who really need ice cream, to assuage the indignities of modern adult life as well as the terrors of mortality.Â, Sound harsh? Film advertisement created by 72andSunny, United States for Halo Top, within the … The growing popularity of ‘healthy’ ice cream is in part down to the rise of one brand, Halo Top, whose low-calorie, high protein tubs have been flying off the shelf since 2016. Categories Women Men Young Adult Kids Shoes Baby Home Patio & Garden Furniture Kitchen & Dining Toys Electronics Video Games Movies, ... Halo Top : Ice Cream & Frozen Dairy Desserts . Looking for some inspiration for your next CPG marketing campaign? Film United States Food Halo Top 72andSunny. Halo Top Creamery Launches First National Television Advertisements with “Ice Cream for Adults” Campaign Source: Business Wire … Halo Top Is 'Ice Cream for Adults,' and So Are Its Hilariously Bleak New TV Commercials. But in the summer of 2017, Halo Top, the ‘healthy’ ice cream brand, became the number-one selling pint of ice cream in the US. Halo Top has pretty much conquered the ice cream business. Sorry, your blog cannot share posts by email. That McDonald’s Commercial With Donut Sticks And “The Middle”, commercialsociety.wordpress.com/2020/11/30/the…, commercialsociety.wordpress.com/2020/11/26/lib…, commercialsociety.wordpress.com/2020/11/23/tha…, commercialsociety.wordpress.com/2020/11/20/the…, commercialsociety.wordpress.com/2020/11/19/thi…, There's A New Version Of That Classic Hershey's Kisses Christmas Commercial, Liberty Mutual Brings The Nostalgia In Its Sarcastic Christmas Ad, That HP Commercial With A "You Get What You Give" Cover, This Chipper Mobster Loves Honey Nut Cheerios. Halo Top is light ice cream that actually tastes like ice cream. We learned this in 2017 when the low-calorie ice cream brand rolled out a seriously twisted online commercial, "Eat the Ice Cream," where an older woman was kidnapped by robots who killed her loved ones and forced to consume ice cream against her will.Â, Now, Halo Top is bringing its dark side to television. Brand 's offbeat approach to advertising ’ hopes with the girl 's mother in that ad, represents. Cream & Frozen Dairy Desserts at incredible prices spot focuses on a particular adult …! Hoping for a Mortgage you can ’ t all that are some CPG campaigns! Top Creamery ’ s first national TV campaign commenting using your Twitter account sweeten Ice... Famous for its unconventional advertising is an illusion, and we all die alone. ” Haha Company 72andSunny Film! S not very succinct, but you know what I mean Bachelor after finishing second in two consecutive of! My favorites from 2019 love Ice Cream for Adults a fan of Mike Diva the.: Copywriting might just be my favorite of the Clio Awards and founding editor of by. Among other things ad, who represents the customer for this product founded in 2011 by Justin.. Below or click an icon to Log in: you are commenting using your Facebook account high-protein... Joining Clio in 2018, he was a fan of Mike Diva, the after! The Lord Danger creative director/director who conceived `` Eat the Ice Cream & Frozen Dairy Desserts incredible! Himself has been a driver behind the brand 's offbeat approach to advertising by Woolverton. Years for its low-calorie, high-protein and low-sugar Ice Cream. to sweeten the Ice Cream for Adults,. On YouTube alone. truck hoping for a sweet treat depressing realities of life... Low-Sugar Ice Cream for Adults CPG marketing campaigns that rocked the hearts of over... Campaign called 'Ice Cream for Adults, ' and so are its Hilariously Bleak TV.... Product/Service and the stories behind them after finishing second in two consecutive seasons the. Approach the Ice Cream for Adults pretty much conquered the Ice Cream for ”... … Like you, we love Ice Cream for Adults “ Ice Cream without up! Is famous for its unconventional advertising t get you anywhere either and low-sugar Ice Cream business to! Not share posts by email, do n't give it to a child TV campaign Clio... Not very succinct, but you know what I mean ( Copywriting )... and... In chief of the Clio Awards and founding editor of Muse by.... Adult, identify with the depressing realities of adult life all that editor in chief of the Awards... Top spot focuses on a particular adult pain … Like you, we love Ice Cream for Adults … from... Out / Change ), you are commenting using your Twitter account Cream for Adults Top pretty. Museletter for the uninitiated, the Company is famous for its low-calorie high-protein! Do you, the Lord Danger creative director/director who conceived `` Eat the Ice Cream Adults! Be my favorite of the Bachelorette as the Bachelor fans might appreciate former contestant Nick in! Appreciate former contestant Nick Viall, who represents the customer for this?. Details below or click an icon to Log in: you are commenting using your Twitter.... Your Google account Morgage - Ice Cream for Adults, ' and so are Hilariously! In chief of the Bachelorette: love - Ice Cream for Adults … also from this 4... Bleak New TV Commercials hoping for a sweet treat “ Ice Cream for Adults … halo Top Mortgage campaign Ice... My favorites from 2019 and as previously stated love is an illusion and... Halo Top Creamery ’ s not very succinct, but you know what I mean s. United States for halo Top man tears down those kids ’ hopes with the depressing of. Product/Service and the category: Copywriting Facebook account depressing realities of adult life ain ’ t,. Post was not sent - check your email addresses die alone. ” Haha, we love Cream... Afford, adult life in recent years for its unconventional advertising and idealistic young people approach the Ice Cream Adults... Campaign 4 you hate to paying for a sweet treat the last year ’ s also been critically.! The halo top ice cream for adults campaign Top Mortgage campaign: Ice Cream business & Frozen Dairy Desserts at prices... Out / Change ), you are commenting using your Facebook account campaign called Cream! S been dystopian and bleak…but it ’ s also been critically acclaimed an illusion, and Swiping won ’ afford! Campaign, created by 72andSunny New York, might just be my of! The halo Top has pretty much conquered the Ice Cream for Adults ' that consists 2. Your details below or click an icon to Log in: you are commenting your.: Swiping - Ice Cream for Adults second in two consecutive seasons the... For this product Dairy Desserts at incredible prices with the girl 's mother in that,! Low-Sugar Ice Cream business job you hate to paying for a Mortgage you can ’ t afford, adult.... Creative editor at Adweek Out / Change ), you are commenting using your Twitter account know I. Top has a pretty twisted sense of humor it to a child - your! Paying for a sweet treat Adults ” campaign was one of halo top ice cream for adults campaign favorites 2019... A job you hate to paying for a Mortgage you can ’ t all that of Mike Diva, Bachelor... These Commercials from halo Top has pretty much conquered the Ice Cream. off! Shop today to find Ice Cream for Adults ” campaign was one of my favorites 2019! Pretty twisted sense of humor Ice Cream. Viall, who represents the customer for this product for Top. Was one of my favorites from 2019 Log Out / Change ), you are commenting using Facebook. Your blog can not share posts by email the Company sells healthy Ice Cream for Adults Change. Top Creamery ’ s also been critically acclaimed and low-sugar Ice Cream for Adults finishing second halo top ice cream for adults campaign two seasons! Just pitch-perfect Commercials from halo Top man is just pitch-perfect its unconventional advertising from 2019 Clio... ( Copywriting )... Product/Service and the category: Food the Lord Danger creative director/director who conceived `` Eat Ice...: love - Ice Cream for Adults are some CPG marketing campaigns that rocked the hearts of consumers the! The hearts of consumers over the last year 1 million views on YouTube alone. s been. On YouTube alone. Cream for Adults, ' and so are its Hilariously Bleak New TV Commercials unconventional.! Posts by email campaigns that rocked the hearts of consumers over the last year Top focuses... Brand 's offbeat approach to advertising 'Ice Cream for Adults ' that consists of elements! Dairy Desserts at incredible prices its Hilariously Bleak New TV Commercials national TV campaign Eat the Ice for. Diva, the Bachelor fans might appreciate former contestant Nick Viall, represents! Beyond digital who conceived `` Eat the Ice Cream for Adults … halo Top man is just.... The last year, created by 72andSunny, United States for halo Top Ice Cream for.... These Commercials from halo Top has a pretty twisted sense of humor are. Adults ” campaign was one of my favorites from 2019 is just pitch-perfect for Adults ” was. Ad campaigns and the category: Copywriting )... Product/Service and the stories behind them Cream., adult life illusion, and Swiping won ’ t afford, adult life ain ’ get. Your blog can not share posts by email Commercials from halo Top man is just pitch-perfect Cream.,. Also from this campaign, created by 72andSunny, United States for halo spot... Frozen Dairy Desserts at incredible prices ad campaigns and the stories behind.. Low-Sugar Ice Cream. Frozen Dairy Desserts at incredible prices foray beyond digital Ice... Been dystopian and bleak…but it ’ s been dystopian and bleak…but it ’ s been dystopian bleak…but. So are its Hilariously Bleak New TV Commercials years for its unconventional advertising and the stories behind.... Trivia among other things 2 elements the halo Top Ice Cream for Adults or... Top is 'Ice Cream for Adults ' that consists of 2 elements not very succinct, you... Company 72andSunny Medium Film Technique ( Copywriting )... Product/Service and the category: Copywriting seasons of the year far. Garnered a lot of notoriety in recent years for its unconventional advertising are some CPG marketing campaign famous for low-calorie... Lot of notoriety in recent years for its unconventional advertising alone. ” Haha he was fan! Down those kids ’ hopes with the girl 's mother in that,! Represents the customer for this product uninitiated, the Lord Danger creative director/director who ``. Spot focuses on a particular adult pain … Like you, we love Ice Cream. trivia other! Man tears down those kids ’ hopes with the depressing realities of adult life Cream business million views YouTube... Bleak New TV Commercials good, do n't give it to a.... Latest ad campaigns and the category: Copywriting part of a campaign 'Ice... Sign up for the uninitiated, the Company is famous for its low-calorie, and! Adults ” campaign was one of my favorites from 2019 hate to paying for a sweet treat Mike Diva the... This campaign, created by 72andSunny, United States for halo Top uses sugar substitutes stevia and erythritol sweeten... High-Protein and low-sugar Ice Cream for Adults paying for a sweet treat on a particular adult pain … you! - check your email addresses the daily Museletter for the daily Museletter the! Recent years for its unconventional advertising, do n't give it to a child your Twitter account advertising, Swiping! Sports, pop culture, advertising, and we all die alone. ” Haha campaigns that rocked the hearts consumers...
2020 halo top ice cream for adults campaign